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Benjamin Finklea, "Drupal 6 Search Engine Optimization"
Packt Publishing 2009 | ISBN-10: 1847198228 | 240 Pages | PDF | 7,8 MB

Description

• Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites.
  
• Concise, actionable steps for increasing traffic to your Drupal site
  
• Learn which modules to install and how to configure them for maximum SEO results.
  
• Create search engine friendly and optimized title tags, paths, sitemaps, headings, navigation, and more.
  
• A practical, step-by-step guide that takes the mystery out of Drupal SEO.
  

Detail Description
The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes the first book about search engine optimization for Drupal sites.

This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines. This isn't a book of Drupal SEO theory - it's a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable.

With this book and basic Drupal 6 knowledge - how to log in, create content, and install modules - you can build a perfectly search engine optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site.

What you will learn from this book?

• Explore 10 SEO mistakes you must avoid to achieve top ranking and increase traffic on your site.
  
• Get to grips with all the Drupal modules that are essential for SEO and may help your site rank well.
  
• Create page titles and paths that search engines (and users) will love.
  
• Learn about the 3 critical SEO problems that plague most Drupal sites and how to fix them.
  
• Optimize video, images, and other media in your Drupal site so that search engine spiders can read their content.
  
• Write content that users and the search engines will love and fix problems with duplicate content, robots.txt files, and .htaccess.
  
• Set up systems in Drupal to automatically tag and organize your content.
  
• Maximize the value of RSS, site speed, and Page rank in your Drupal site.
  
• Implement usability testing, A/B testing, and conversions best practices to turn visits into revenue for your business.
  
• Keep your site on a path of constant and never-ending improvement.
  

Drupal 6 Search Engine Optimization